The entire catalogue (images and product descriptions) on their website needed to be managed regularly with frequent updation on addition of new products. They also needed a bit of testing support. While Driver Management Solutions have been developed using computer vision and other image processing approaches, fine tuning of parameters like specific facial features and annotating head and eye tracking and blink rate monitoring was required.

IIntellekt provided E-commerce data services such as product verification, images cropping and tagging, and product comparison. Image cropping needed to be done at the pixel level which meant we had to train our teams on Photoshop. Our services primarily helped in expanding and enriching their catalogue. In addition we also translated product names into five Indian regional languages.

The process of attribute curation for the entire catalogue of BigBasket was delivered by Intellekt. The catalogue enrichment process was pulled off with an accuracy level of 99% resulting in better search results and increased sales for BigBasket.